The Best free SEO Ranking Tools

Welcome to your one-stop destination for the most powerful and user-friendly best free SEO tools designed to optimize your online presence, boost organic search rankings, and elevate your digital marketing game to new heights! As a digital marketer, content creator, or website owner, you understand the critical role that search engine optimization (SEO) plays in driving targeted traffic and ensuring the success of your online venture. Our carefully curated selection of the best SEO tools for everyday use caters to beginners and experts alike, providing you with a comprehensive suite of resources to enhance your website’s visibility, analyze your competition, and streamline your workflow. With these cutting-edge tools you’ll be equipped to make data-driven decisions and implement effective strategies that align with the ever-evolving search engine algorithms.
Explore our extensive range of innovative SEO tools designed to help you conquer the digital landscape!
Instead looking out for Chrome or Firefox Extensions!? Check out our list of the best SEO Chrome Extension Tools.  

Best free SEO Ranking Tools

Google E-E-A-T Test Tool

Our brand new Google E-E-A-T Checker tells you if your blog post fulfills Googles E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Requirements for ranking and if not what you have to do to improve it!
You can find in our tutorial What is Google E-A-T and why do you need it.

Is it WordPress? Detector

Is It WordPress? Or Shopify? Or Wix?
Is it WordPress is an online Website Platform Detector tool that allows users to identify within seconds which Platform a Website is made of. Which WordPress Version is running, which WordPress Theme it is using and how many webpages does a website consist of! Extremely useful!

Best Plagiarism Checker

Copyleaks is one of the best artificial intelligence (AI) and machine learning-powered platforms that specialize in detecting plagiarism and AI generated content.

XML Sitemap Generator

XML Sitemaps Generator ( is an online tool that allows users to create sitemaps for their websites. These sitemaps, formatted in XML format, are designed to help search engines efficiently find and index the URLs on a website, thereby improving the website's visibility in search results. Find in our tutorial What a Sitemap is and why do you need it.

PageRank Checker

A Google Page Rank Checker Tool efficiently displays important ranking details of any website within a minute. By using you gain insights into the website's Domain Authority, backlinks, and other essential metrics that can help you understand its performance in search engine results. Understanding these metrics is crucial for optimizing a website's SEO and improving its visibility in search engine results pages (SERPs).


Use the URL Rewriting Tool by Small SEO Tools to transform your lengthy, dynamic URLs into shorter, static ones. Using this free online tool, you can transform a lengthy URL with dynamic parameters into a more manageable one with static ones. Website proprietors, webmasters, and SEO specialists frequently employ this strategy, as static URLs are favored over dynamic ones due to being simpler for end-users to remember and bookmark. Static URLs can be useful for search engine optimization.

MOZRANK Site Checker

Sitechecker is an all-in-one platform that provides tools for search engine optimization (SEO) page and website auditing next to a handy MOZ Pagerank Checker. It offers a comprehensive toolkit designed to help users assess the search performance of their websites​.

Article Rewriter

QuillBot is an AI-powered paraphrasing tool that aims to enhance users' writing by offering the ability to rephrase text in various ways. The platform provides both free and premium modes, allowing users to choose from multiple options to restructure their content while ensuring they use the right words.

ROBOTS.TXT Generator

The Robots.txt Generator by Ryte is an online tool that allows users to create a robots.txt file for their websites. The generated robots.txt file defines which sections of the website are accessible for crawling by search engine robots (User-Agents), and it can also include a link to the XML sitemap of the website. You can find in our tutorial What a Robots.txt is and why you need it.

Webpage Screen Resolution Simulator

The Multi Screen Resolution Test tool allows users to test how their websites appear at different device resolutions, including mobile, tablet, desktop, and television. The tool provides a simulator that enables users to check their site's appearance and layout across various screen sizes​.


Ahrefs' Backlink Checker is a tool that allows users to check the backlinks pointing to any website or URL. The free version provides users with a glimpse into the capabilities of the premium tool, which is used for in-depth backlink research and analysis​.

Google Index Checker

QuillBot is an AI-powered paraphrasing tool that aims to enhance users' writing by offering the ability to rephrase text in various ways. The platform provides both free and premium modes, allowing users to choose from multiple options to restructure their content while ensuring they use the right words.

Want to know how to get your Website to the top?
Check out our tutorial how to get on the First Page of Google!

What is Search Engine Optimization and why does it matter?

Search Engine Optimization (SEO) is a critical digital marketing strategy that focuses on enhancing your website’s visibility and performance in organic search engine results pages (SERPs). By implementing effective SEO techniques, you can drive targeted traffic to your website, increase brand awareness, and ultimately boost your online presence.

Understanding the Basics of SEO

Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs). The ultimate goal of SEO is to attract organic (non-paid) traffic to a website by increasing its visibility on search engines like Google, Bing, and Yahoo. SEO encompasses a range of strategies and techniques, which can be categorized into three broad classes: On-Page SEO, Off-Page SEO, and Technical SEO. Each of these classes focuses on different aspects of a website’s optimization, and together they contribute to a comprehensive SEO strategy.
    1. On-Page SEO:
On-Page SEO involves optimizing the content and elements of individual web pages to make them more relevant, user-friendly, and accessible to search engines. The following are some key aspects of On-Page SEO:
  • Keyword Research: Identifying the right keywords and phrases that users are likely to search for is crucial to creating relevant content. Proper keyword research allows you to target specific audiences and match their search intent.
  • Meta Tags: Meta tags provide information about a web page to search engines and users. They include the title tag, meta description, and meta keywords. A well-crafted title tag and meta description can improve click-through rates from SERPs.
  • Headings: Proper use of headings (H1, H2, H3, etc.) helps structure content and makes it easier for both users and search engines to understand the hierarchy and importance of topics.
  • URL Structure: URLs should be descriptive and include relevant keywords. A well-structured URL is more user-friendly and can positively impact SEO.
  • Internal Links: Linking to other relevant pages within your website helps users navigate and provides additional context to search engines. Effective internal linking improves user engagement and can boost rankings.
  1. Off-Page SEO: Off-Page SEO focuses on building a website’s credibility, authority, and online reputation through external factors. These include:
  • Backlinks: Links from other websites to your site, known as backlinks, signal to search engines that your content is valuable and trustworthy. Quality and relevance of backlinks are important, as low-quality or spammy links can negatively impact SEO.
  • Social Media Presence: An active social media presence can boost your website’s visibility and drive traffic. It also allows you to engage with your audience and build brand awareness.
  • Influencer Partnerships: Collaborating with influencers in your industry can help you reach a larger audience and enhance your brand’s credibility. Influencer-generated content can also earn valuable backlinks.
  1. Technical SEO: Technical SEO deals with optimizing a website’s technical aspects to provide a seamless user experience and facilitate search engine crawling and indexing. Key aspects of Technical SEO include:
  • Site Speed: A fast-loading website provides a better user experience and is more likely to rank higher on search engines. Optimizing images, reducing server response time, and utilizing content delivery networks (CDNs) are some ways to improve site speed.
  • Mobile-Friendliness: With the increasing use of mobile devices for web browsing, having a mobile-friendly website is essential. Responsive design, easy navigation, and fast load times contribute to a positive mobile user experience.
  • XML Sitemaps: An XML sitemap lists all the pages on a website and provides important information to search engines, such as the last modification date and priority. XML sitemaps help search engines discover and index pages, improving SEO.

Why SEO Matters for Your Website

Businesses and individuals who want to make an impact on the web should make an investment in search engine optimization. The following are some main advantages of using an efficient SEO strategy:
  1. Increased Organic Traffic: By ranking higher on SERPs, your website can attract more organic, non-paid traffic from users searching for relevant information or services.
  2. Cost-Effectiveness: Unlike paid advertising, SEO targets users who are actively searching for your products or services, making it a more cost-effective marketing strategy in the long run.
  3. Enhanced User Experience: An optimized website not only ranks better on search engines but also provides a more enjoyable and efficient user experience.
  4. Improved Brand Credibility: High search engine rankings signal trustworthiness and authority to users, which can lead to increased brand credibility and customer loyalty.
  5. Long-Term Results: Unlike paid advertising, the benefits of SEO are long-lasting, providing a stable foundation for your website’s online visibility and performance.
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